About Generic

Generic is made up of two separate but cooperating businesses, the consulting business and the telecom business. The basic idea behind Generic is to offer high-quality consulting services, system solutions and telecommunication services for companies and organisations with high demands on effective and reliable systems for business critical communications.

Generic was founded in 1993. From the beginning the owners' ambition has been to build a profitable company with a broad and thorough expertise and with a clear emphasis on quality. As a consequence, high standards have been set when recruiting new employees. This has lead to the company having a solid range of expertise and being perceived as one of the best within its business areas.

The Swedish Armed Forces have played a central role in the development of Generic. Generic began as a technical consultant within defence areas in 1993 and has since built up a unique knowledge of range of knowledge related to the military, e.g. within network-based defence and military management systems. As the Swedish Armed Forces transformed from a depot-based defence against invasion to a mission-oriented defence force with half the manpower, great demands have been placed on communication and coordination. The international coordination of different defence forces and joint mission-orientated forces also entails demands on interoperability between different international communication and management systems. During this critical time for the armed services, the consulting business has played an important role and developed a technical specialist expertise in many technologies which are vital to the information, communication and management systems for the armed forces, e.g. mobile communication systems, system architecture, IT security, system integration and net optimisation. The knowledge in business critical communications, which Generic Consulting has accumulated through assignments for the armed forces, has then been transferred to civilian uses and nearly half of the consulting business’s sales now come from the civilian sector.

Through the years the company has shown good profitability. Profits have mainly been reinvested in the company, where they have been used to develop methods, services and products and to consolidate the business. During the autumn of 1998 the owners decided to initiate an expansion based on the significant expertise and the structural capital built up in the company.

As a result of the expansion plans, the telecom operator Generic Mobile Systems was started in 1999. The core of Generic Mobile’s current business is made up of the paging service Minicall, which was bought from Telia in 2002. From this base the business has diversified successfully towards critical communications and message handling and expanded into using SMS in the fixed-line telephone network. Moreover, during the last two to three years, Generic Mobile has invested significant resources in developing new business areas with a focus on mobile data and voice communications.

In 2008 the group had sales totalling SEK 250 million. Generic group has 167 employees and the company´s shares are listed on First North under the abbreviation GENI.