CRISIS COMMUNICATION
Effective communication is crucial during crises
Crisis communication is important for all businesses
Unplanned incidents happen every day, from service interruptions to viruses, shootings, arson and other violence against people, buildings and property. Even a minor incident can escalate and cause major revenue losses, or worse, damage the trust you have built.
A key to resolving incidents effectively while maintaining trust is to communicate quickly and proactively with staff and customers.
Different incidents require different channels
Different incidents require different types of communication. It is not only important societal functions that need reliable channels, but also businesses may need to review their crisis communication. Larger groups may require multi-channel communication in a simple and seamless way.
Solve it faster with good communication
Dealing with the incident and resolving any problems comes first, of course. From the moment the incident occurs to the moment it ends, communicating both up and down the chain will solve problems faster. First, you need to reach the right people to deal with the incident itself. You may also need to communicate with employees, the management team or crisis management team, as well as alert customers to problems long before incidents become catastrophic.
Using SMS as your primary communication channel is the most effective way to mobilize teams, inform internally and manage concerns.
How to get started
If you have an ongoing incident or crisis, we recommend our web tool, it is both simple and effective. You can be up and running as quickly as 30 minutes after ordering, import addresses and create groups, e.g. for crisis management group, business managers, etc. and make mailings that are delivered immediately. When the situation has calmed down, you can easily follow up your mailings in a log that can be filtered and exported. If you need to receive replies, you can do so directly in the tool.
If you are not in an acute crisis, or in the long term, a good solution may be to integrate our communication platform into your own business or crisis management system to manage mailings and information in one place. Contact us to find out more.
Do you have people who ALWAYS need to be reached?
Some key functions must be accessible at all times, such as on-call and emergency services. In these cases, we recommend an additional communication channel, Minicall. With your own network, infrastructure and dedicated receivers, you get unbeatable reliability and coverage for alarms and critical messages.