FOR INVESTORS
Financial information about Generic
Generic is a technology company operating in messaging services, offering a platform for digital communication services that can be integrated into internal or external communication workflows. The services are provided through a CPaaS model (Communication Platform as a Service) with the highest standards of security and reliability. Generic's customers span all sectors, with a particular focus on alarm and security, healthcare and e-health, as well as e-commerce and logistics. The company was founded in 1993 and is headquartered in Stockholm.
Management
Héléne Henriksson, President and CEO
Born in 1964. CEO of Generic Sweden AB and its wholly owned subsidiary Generic Mobile Systems Sweden AB since May 2025. Héléne Henriksson holds a degree in Systems Science from Uppsala University and an Executive MBA from the Stockholm School of Economics. Héléne has approximately 30 years of experience in the telecommunications industry, primarily at Ericsson and most recently as Managing Director of Sinch Operator Software & Services.
Jenny Björk, Chief Financial Officer
Born in 1979. CFO since January 2026. Jenny Björk studied international economics at Linköping University and has worked as CFO in listed companies since 2013, the last five years of which have been in a SaaS company. Prior to that, Jenny worked for eight years as a certified public accountant at Deloitte.
Magnus Rasmusson, CPO
Born in 1976, CPO since October 2025. Magnus Rasmusson holds a Bachelor of Science in Engineering from Örebro University and has approximately 25 years of experience in the telecommunications industry, including a long career at Generic, where he served as CTO and in various commercial roles.
Madelene Persson, CMO
Born in 1983. CMO since 2019. Madelene Persson holds a degree in behavioral science from Luleå University of Technology and has approximately 15 years of experience in various roles within the telecommunications industry, including as customer service manager at Generic.
Daniel Shnira, CCO
Born in 1988. CCO since November 2024. Daniel Shnira holds an MSc in Economics from Stockholm University and has 15 years of experience from the telecom industry, with leading positions at Tele2 and Telia, as well as CPO at LINK Mobility.
Fredrik Parkell, CTO
Born in 1984. CTO since October 2025. Fredrik Parkell holds a Master of Science in Engineering from Lund University and has 15 years of experience from the telecom industry in software development, leadership and IT security.