RCS
RCS for messages with many features
RCS, Rich Communication Services, are powerful messages with more features than SMS and MMS. Jump on the bandwagon and build better relationships with your customers.
What is RCS?
Rich Communication Services is a standard that complements standard text and picture messages such as SMS and MMS. With a range of features such as those found in WhatsApp and iMessage, direct communication can be developed without the recipient needing a dedicated app or account.
More relevant than ever
For ordinary mobile users, RCS is particularly hot right now. Apple recently confirmed that it will add support for RCS to its devices in 2024. This means that it will be possible to use richer communication to and from iPhones, for example. So the war between Google and Apple is almost over! Some examples of features that will soon be available between devices are read receipts, writing indicators and high-resolution images and movies.
Send what you want, without losing quality
RCS, unlike SMS and MMS, has no restrictions on file size and quality. You can send high-resolution images, videos and other files with confidence. RCS also supports third-party features like maps, calendar, bookings and more.
Send via Wi-Fi or mobile data
RCS is sent via mobile networks that support the feature but also via mobile data or Wi-Fi. The feature does not require any other app than the regular messaging feature.
Keep track of your messages
With RCS, you have full control over when someone has read your message, and when it has been delivered. You can see in real time when someone is interacting with your messages, reducing question marks and giving you more control over communication.
What does this mean for businesses?
ENGAGED CUSTOMERS
With RCS, businesses can send interactive, rich messages and make use of images, buttons and videos. This leads to a more engaging experience for the recipient and they are more likely to use the service. In this way, businesses can reach their customersmore effectively and drive more conversions.
INCREASED SECURITY OF SUPPLY
With RCS, companies can better track their messages, ensuring they actually get through. Delivery confirmations and read receipts allow businesses to monitor their communications closely and use the data to optimize their strategies.
STRONGER CONFIDENCE
RCS gives businesses the chance to use verified accounts, increasing credibility and security. You appear authentic, and customers feel safer interacting with you via messaging. This reduces the risk of phishing and fraud, and creates a more positive customer experience.
Examples of uses
Two-way communication for theogisticscompanies
Thanks to RCS, customers can reply to messages in a single message chain. Companies can have automated responses ready to answer the most common questions, and suddenly the customer experience is much better, and the number of angry calls to customer support is reduced.
For example, if a customer has ordered something from an online shop and receives the receipt via text message, the customer can ask in the same message when they can expect the goods to arrive, and receive an answer.
Simple appointment booking within thethe world
In healthcare, RCS can be used for appointment bookings and appointment reminders. By allowing two-way communication and the chance to, for example, reschedule appointments, health care facilities can save time and money, and cut health care queues.
For example, the patient can receive a message with an interactive calendar where they can select available times for their visit directly in the message. They can also add reminders to their phone calendar with a simple click.
What are Generics role in all this?
Over the years, we have become experts in smart messaging, always striving to eradicate all forms of bad communication. With RCS, we can now help companies improve their communication even further, and give recipients a more positive experience. We see this as a big step in the right direction in corporate communication, and ve look forward to helping more people take advantage of this opportunity.