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Generic Announces Changes to the Company's Executive Team

September 28, 2026

Generic announced today that Chief Commercial Officer Daniel Shnira is leaving the company. Daniel has served as CCO since November 2024. Héléne Henriksson, President and CEO, will lead sales until a replacement is found.

“I’d like to thank Daniel for his work over the past two years and wish him the best of luck with his new challenges,” says Héléne Henriksson, President and CEO of Generic.

Héléne Henriksson
President and CEO
08-601 38 00
helene.henriksson@generic.se

About Generic
Generic is a technology company operating in the field of messaging services across all sectors. Generic offers a platform for digital communication services that can be integrated into customers’ internal or external communication flows. The services are provided through a CPaaS (Communication Platform as a Service) model with the highest standards of security and reliability. Generic’s customers span all sectors, with a particular focus on alarm and security, healthcare and e-health, as well as e-commerce and logistics. The company was founded in 1993 and is headquartered in Stockholm. Additional information about the company is available atwww.generic.se

Certified Adviser
The stock is traded on the NASDAQ First North Growth Market under the ticker symbol GENI. Mangold Fondkommission AB is the company’s Certified Adviser, ca@mangold.se
Contact information for the Certified Adviser: 08-503 015 50

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Generic Announces Changes to the Company's Executive Team

Generic Announces Changes to the Company's Executive Team
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