Generic Welcomes Jenny Björk as Its New Chief Financial Officer
December 5, 2025
Generic welcomes Jenny Björk as its new Chief Financial Officer (CFO). Jenny has extensive experience as a CFO, having held leadership roles at publicly traded companies for over ten years, including the last five years at a SaaS company. Prior to that, Jenny worked for eight years as a certified public accountant at Deloitte. Jenny studied international economics at Linköping University.
Jenny will assume her role on January 12, 2026, replacing Susanne Lundin, who has served as CFO at Generic since 2021.
Helene Henriksson
President and CEO
08-601 38 00
helene.henriksson@generic.se
About Generic
Generic is a technology company that provides messaging services across all sectors. Generic offers a platform for digital communication services that can be integrated into customers’ internal or external communication flows. The services are provided through a CPaaS (Communication Platform as a Service) model that meets the highest standards for security and reliability. Generic’s customers span all sectors, with a particular focus on alarm and security, healthcare and e-health, as well as e-commerce and logistics. The company was founded in 1993 and is headquartered in Stockholm. Generic reported revenue of approximately 177 MSEK in 2024 and has 22 employees. The stock is traded on the NASDAQ First North Growth Market under the ticker symbol GENI. Mangold Fondkommission AB is the company’s Certified Adviser. 08/503 015 50. ca@mangold.se. Reference is made to www.generic.se/finansiellarapporter. Additional information about the company is available at www.generic.se