Change in CEO at Generic Sweden AB

The Board of Directors of Generic Sweden AB announces that Jonas Jegerborn, after seven successful years as CEO, has decided to move on. The Board is also pleased to announce today that Helene Henriksson will assume the role of CEO no later than August 2025. Jonas Jegerborn will remain in his role until the handover is complete.

Helene has over 30 years of extensive experience in leadership positions in the telecommunications industry. Most recently, she was Managing Director of Sinch Operator Software & Services at Sinch. Prior to that, she gained extensive experience in several leadership roles at Ericsson, both in Sweden and internationally.

“I am very excited and inspired to become part of Generic and to work together to continue the excellent work the team has been doing for a long time. The telecom and messaging markets are constantly evolving, and with Generic’s customers, portfolio, and expertise, there are many opportunities for continued profitable growth, which I am very much looking forward to,” says Helene.

“I would like to extend my sincere thanks to Jonas for his many years of dedication as CEO. Under Jonas’s leadership, the Company has grown its revenue by approximately 19% per year and achieved annual growth in operating profit of 30%. At the same time, the company has expanded its offering, established a unique market position, and strengthened its corporate culture. With Helene as the new CEO, we are gaining an exceptionally competent and experienced leader who can guide Generic through the next phase of profitable growth,” says Hans Krantz, Chairman of the Board of Generic Sweden AB.

“I am very proud of what Generic has achieved in recent years, and I would like to extend my sincere thanks to my colleagues, who go above and beyond for our customers every day. As a company, we are stronger than ever, and we are ready for the next phase. I look forward to continuing to follow Generic for many years to come,” says Jonas.

The Board of Directors of Generic Sweden AB

For more information, please contact

Susanne Lundin
CFO
08-601 38 00
susanne.lundin@generic.se

About Generic
Generic is a technology company operating in the field of messaging services across all sectors. Generic offers a platform for digital communication services that can be integrated into customers’ internal or external communication flows. The services are provided through a CPaaS (Communication Platform as a Service) model with the highest standards of security and reliability. Generic’s customers span all sectors, with a particular focus on alarm and security, healthcare and e-health, as well as e-commerce and logistics. The company was founded in 1993 and is headquartered in Stockholm. Generic reported revenue of approximately 143 MSEK in 2023 and has 23 employees. The stock is traded on the NASDAQ First North Growth Market under the ticker symbol GENI. Mangold Fondkommission AB is the company’s Certified Adviser. 08/503 015 50. ca@mangold.se. Reference is made to www.generic.se/finansiellarapporter. Additional information about the company is available at www.generic.se