Apple's support for RCS in iPhone will revolutionize communication and marketing

RCS, or Rich Communication Service, has been around for a long time, but until now it has only worked for Android users. iOS 18, which Apple is rolling out this fall, supports the feature. It is a long-awaited news and here you will learn how and why.

Interactive and graphical messages, without apps
With RCS, users can send interactive and graphical content such as high-resolution images and videos. This opens up new possibilities for marketing, internal communication and other types of professional or personal mailings, to single or multiple recipients.

As simple as SMS
Simply put, RCS is an alternative to SMS and MMS with advanced features like those found in WhatsApp and Facebook Messenger. The big difference between these communication channels and RCS is that RCS does not require any special app or account. The support for RCS is built into the phone and managed in the regular messaging function. All that is required is that the operator used supports RCS. RCS is linked to your phone subscription and is sent between phone numbers, just like SMS and MMS.

RBM - RCS for businesses and organizations
RBM means RCS Business Messaging, i.e. the ability of companies or organizations to use RCS messages to interact and converse with customers and employees. The content can also be high-resolution images and videos, but also buttons for feedback, maps and more.

Increased security with verified consignors
An important feature of RCS is increased traceability and verified senders. The recipient of an RCS message can ensure that the sender is indeed the company or public organization from which the recipient has approved communication. In principle, this security is completely lacking in a regular SMS.

A better user experience, for everyone
Today, there are around 1.2 billion devices supporting RCS worldwide. Apple's investment is another factor driving the RCS trend. We envision a new era for messaging, driven by user experiences and interactions.