October 15, 2026
“It’s like night and day compared to regular text messages”
Himmelsby Spa & Konferens, located on the Östgötaslätten plain, was one of the first in the hospitality industry to test RCS. They have built their marketing almost entirely through their own channels, and hotel manager Jonny Edepil was determined that they would be the first to launch it.
After three mailings, they are more than satisfied. The Mother’s Day campaign featuring gift cards yielded results just as good as a Meta campaign with the same offer, even though many recipients had already made a purchase. Ahead of September—their slowest month—guests began calling and making reservations even before the mailing was completely ready.
Jonny describes the format as a small mini-website on a mobile phone, where the recipient sees images and offers and can book directly using buttons in the message. Once the images and text are ready, it takes about a quarter of an hour to create a mailing.