Generic welcomes Daniel Shnira as new Chief Commercial Officer

The technology company Generic strengthens the organization and welcomes Daniel Shnira as new Chief Commercial Officer (CCO). Daniel has extensive experience from the telecom and technology industry. He has previously been Chief Product & Innovation Officer at Link Mobility and Head of G2M at Telia, and comes most recently from the role of CEO at the SaaS company Hiotlabs.

With his extensive background in commercial development and leadership, Daniel will play a key role in Generic's continued expansion and growth strategy. His deep market understanding, industry expertise and proven ability to lead and drive innovation will be of great importance for the future of the company. Daniel will join the management team of Generic.

"I am looking forward to joining the team at Generic and helping to strengthen the company's commercial success. The company has an exciting product portfolio and a strong, committed team and I see great opportunities to further elevate the company's position in a growing market", says Daniel Shnira.

Daniel will take up his role at the end of November 2024.