March 12, 2020

How does your organization handle a crisis?

In recent days, we have been painfully reminded of how vulnerable we are to a crisis such as the spread of COVID-19. Information comes from a variety of sources and fear is a perfect breeding ground for the spread of disinformation, not least on social media.
But the virus itself should be seen as an isolated incident. In contrast, shootings, arson and other violence against people, buildings and property are unfortunately part of everyday life today. Communication during incidents is crucial to how effectively an organization manages a crisis.
Reaching the right people with the right information at the right time. People should be able to rely on the credibility of the information to make the right decisions.

Crisis communication is important for all businesses
Different incidents require different types of communication. It is not only important societal functions that need to have reliable channels, businesses may also need to review their crisis communication.
For example, larger groups may need multi-channel communication and read receipts help crisis management teams with group communication.

Generic has many years of experience in communication in critical situations. Recently, we have of course received many questions about this. We have tools that are adapted for critical communication and very easy to use. In the past few days, we have helped customers get started in under 30 minutes.

Please contact us to discuss how we can help your organization manage crises effectively and reliably.

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