RCS is now available for iPhone users with Tele2

Finally! RCS is now taking a major step forward in Sweden. With iOS 27, iPhone users on the Tele2 network can send and receive RCS messages. This means smarter conversations between iPhones and Android devices—and significantly more opportunities for businesses to create truly great customer experiences.

More Than Just Text

RCS, or Rich Communication Services, is the next-generation messaging service. It works directly within your phone’s standard messaging app but can do much more than traditional SMS and MMS.

With RCS, users can, among other things:

• Send high-resolution photos and videos
• See when someone writes
• Get delivery and receipt slips
• Create Smarter Group Conversations
• Interact with buttons and other features directly within the message

Everything happens in the same app that the recipient already uses. No extra apps and no new accounts.

What does this mean for businesses?

For businesses, this development means that RCS can reach a broader audience. With RCS, it’s possible to create visual and interactive customer interactions directly within the messaging app.

For example, businesses can use images, videos, and clickable buttons to let customers book an appointment, track a delivery, answer a question, or proceed with a purchase. A verified sender profile featuring the company’s name and logo also makes it clearer to the recipient who the message is from.

The result is a smoother and more secure experience for the customer and more opportunities for the company to create relevant communications.

From Mailings to Meaningful Customer Dialogue

For businesses, the big difference is that a message no longer has to be the end of the communication. Instead, it can be the beginning of a dialogue.

Imagine that the customer can:

• Book or reschedule an appointment directly in the message
• Track a shipment and change delivery options
• Respond to an event invitation with the push of a button
• Get an instructional video for a support case
• Choosing between different products or offers
• Ask a question and get help in the same conversation

Fewer steps for the customer mean a smoother customer journey. And a smoother customer journey is usually good for everyone involved.

A clear sender instills confidence

With RCS, companies can communicate from a verified sender profile that includes a name, logo, and a distinct visual identity.

This makes it easier for the recipient to see who the message is from and feel more comfortable interacting with the content. At the same time, it creates better opportunities for the company to build brand recognition and trust with every interaction.

It simply makes it easier to be clear, relevant, and personal.

See what works

RCS also provides better ways to track how communications are received. Among other things, companies can obtain information about:

• The message has been delivered and read
• Which buttons the recipient has clicked
• How the customer has interacted with the content
• Which messages and content streams work best

This makes it easier to learn from each mailing and continue to improve communication.

What if the recipient doesn't have RCS?

In that case, the message can be delivered as a regular text message instead. This means the customer won't miss out on important information just because their phone or carrier doesn't yet support it.

Simply smarter when possible, and reliable when needed.

An important step for RCS in Sweden

Tele2 began offering RCS for Android back in 2020 and is now the first in Sweden to support the iPhone. This means that even more viewers can take advantage of the channel’s visual and interactive features.

Of course, we hope that more Swedish carriers will follow suit soon. The more people who have access to RCS, the easier it will be for companies to engage with their customers through clearer, more secure, and more engaging communication.

Ready to get started?

At Generic, we help companies create RCS communications tailored to their needs, customers, and existing workflows. The service can be accessed via both API and our portal.

We provide assistance with everything from technology and integration to how messages should be crafted to ensure they are clear, relevant, and easy to act on.

Would you like to know what RCS can do for your customer communications? Contact us, and we'll help you get started.