March 31, 2025
Protect your brand with Sender ID Protection
Protect your brand from fraud with Sender ID Protection
What happens if a scammer sends SMS in your company's name? Customers can be fooled, your brand damaged and trust destroyed. It doesn't matter if your company doesn't send SMS at all - fraudsters can do it in your name anyway. With Sender ID Protection from Generic, you make it impossible for scammers to exploit your brand in SMS, and you increase trust with your customers.
Eliminate the risk of fraud
Sender ID Protection is a relatively new feature that makesmakes it easier than ever to protect your brand from scam text messages. Unfortunately, scams are becoming more and more common, but protecting your sender name ensures that no one else can use it, giving your brand and customers peace of mind.
In 2023, 50% of businesses50% of all businesses were victims of some form of fraud, 89% of which were via email or SMS. Take control now before it's too late.
What does Sender ID Protection offer?
- Brand protection: Prevents unauthorized people from sending SMS in your company's name, strengthening credibility and protecting your company's reputation.
- Customer reassurance: Your customers can be sure that messages from you are genuine and will therefore feel stronger trust and loyalty to the brand.
- Fraud protection: Blocks attempts by outsiders to use your sender name. This reduces the risk of financial and legal problems related to fraud.
How it works
Locking your SMS sender name to the Generics platform and your specific account ensures that only authorized messages are sent in your name. The service is implemented in cooperation with Swedish mobile operators and includes:
- Possibility to protect up to 5 trademarks included.
- Protection against similar variants of your sender name to prevent confusion.
- Proactive protection even if you are not actively sending SMS.
Examples of protected trademarks
Let's take a concrete example. If your organization is called "Flora" and is under the group "NewBank", we can protect sender names like:
- flora
- NewBank
- FloraBank
- FloraNew
- NewFlora
And also similar variants like:
- FIoraBank (capital i instead of small L)
- FIoraBank (capital i instead of small L)
- F1ora (a one instead of a small L)
- NevvBank (two single v instead of w)
- FlOra (a zero instead of an o)
Get started in less than 4 weeks
In order to activateSender ID Protection, the brand owner is required to sign a Letter of Authorization. Implementation takes approximately 2-4 weeks, after which your brand is protected against unauthorized SMS messages and fraud.
Are you already using already using the Verified Consignor feature in RCS? Good for you! ButBut you still need Sender ID Protection for total protection, as the two features do different things, and complement each other for stronger protection.
To investing in Sender ID Protection is a proactive measure to protect your brand and your customers. By using this protection, you strengthen your credibility and reduce the risk of fraudsters abusing your brand in digital communications.
Let us help you keep your brand safe and your customers secure.