"Not everyone uses smartphones so SMS parking is an important offering for us."

EasyPark Group has been active in the parking industry for more than 20 years. Rapid growth has characterized the company's history, especially after smartphones revolutionized everyday life. Today, EasyPark Group is present in many parts of the world, in Europe, North America, Australia and New Zealand. The partnership with Generic started in 2019.

- EasyPark simplifies the parking experience for millions of motorists, with the ambition to make cities greener and more vibrant," says Robert Petersen, Head of Migration & Market Transformation at EasyPark Group.

- We help drivers find and manage parking and charge their electric cars, while also helping cities map traffic patterns and develop city parking policies.

EasyPark was an early adopter of digitalized parking solutions, such as SMS parking, before there were apps. The service is still popular and probably the one that has survived the longest among all digital options for managing your parking. EasyPark's SMS parking has been part of the product range both in Sweden and internationally since 2006.

Robert, what does EasyPark Generics use its services for?

- Through Generic, we can offer our customers a much-needed and highly competitive SMS parking solution, without costing the customer or the city an unreasonable amount.

What problems has the service solved for you?

- Not everyone uses smartphones, and some prefer to send an SMS instead of using an app. Here Generic helps us with a very good solution, and an important offer to our customers.

What added value do Generic's services bring to you and your customers?

- SMS parking is popular with customers whose needs are less frequent, or with those who are not used to using mobile apps. We think more cities should offer SMS parking to make it easier for residents to manage their parking.

Why did you choose Generic as your supplier?

- Generic offered great flexibility and showed a great willingness to go the extra mile, instead of just offering standardized solutions.

What was important when choosing a supplier?

- Generic's competent team instilled confidence and was able to quickly deliver what we needed. We have a long-term relationship with Generic and have continuous conversations about new opportunities for our cooperation.

Finally, Robert, what do you think is the best thing about Generic?

- Generic is a partner that is always just a phone call away. Whether the task concerns New Zealand, the USA, Europe or Nyköping, we can count on getting quick help. This creates trust in Generic as a partner, which we think is one of the most important pillars of a partnership.