November 25, 2024
Why eHealth companies are moving to RCS communications
The modern way of communicating with your customers has just become more relevant than ever. And eHealth companies around the world are changing the way they communicate to reduce canceled appointments, improve patient satisfaction, and make staffing easier.
A big reason why companies haven't started using RCS in their communications yet is because it has only worked for Android users. But earlier this year, Apple went public announced that it is now building support for RCS into its iPhones. A long-awaited news for those companies that care about their customer communication!
What does RCS mean for businesses?
But what does RCS mean? It stands for Rich Communication Services and means you can enrich your messages with more than just text and links, like in regular SMS. Now you can embed videos, audio files or customized buttons - and collect all the data. A customized experience that both benefits businesses, and gives the end customer a smoother customer experience. Win-win!
How can eHealth companies use the RCS?
We are convinced that RCS will become the norm when it comes to corporate communication, given the business opportunities for companies, and the improved experience for users. But let's look at some specific examples of how eHealth companies can use RCS to their advantage.
- Temporary staffing
A member of staff calls in sick, and you need to bring in a substitute. Never fun. Then someone has to start calling around to find someone available to fill in, which costs both time and money.Instead of communicating with each individual one call at a time, you can send out automated, customized messages, saving you tons of time. Plus, you can include buttons that make it easier to get a quick response, so you don't have to spend energy on conversations that go nowhere. - Interactive communication
SMS communication usually means one-way communication, where information such as booked appointments or care instructions are sent out to a patient, and then the company has very little control over how it is received.But now, instead of the classic one-way communication, RCS opens up the possibility of interactive communication. E-health companies can use buttons to confirm or cancel appointments, calendars to book appointments, or interactive forms where the patient can fill in important information before the visit. The possibilities are almost endless. - Reminders and reminders
When life gets busy, it can be easy to forget to take your medication or show up for your appointments. This common problem causes problems for the patient, and for the healthcare provider. But automated reminders minimize these problems. This reduces the number of missed appointments for patients, and they are more likely to follow through with the plan they have been given, take their medication and get well faster. - Automation
Have you noticed that some simple questions are asked frequently? When many people call in at the same time, they have to wait in line - and then your employees have to answer the same thing over and over again. This can be avoided. You can use automated responses to these types of simple questions.The benefit of this is that staff can spend their time where it makes the most difference, rather than being drowned out by the number of people calling in. Your staff can do a better job, and patients get faster and better service. - Clearer instructions for patients
How will the operation work? And how should you actually examine your child during a treatment?With RCS, eHealth companies can include animations, video links or infographics to provide even clearer instructions to patients. This makes it easier to communicate complex medical procedures or treatment plans. Understanding healthcare should not be difficult!
How Generic can help
We at Generic are happy to help you answer your questions, or simply get started with RCS in your customer communication. We do a thorough needs analysis so that you get a solution that suits your needs. Then we set everything up technically, and are available around the clock to answer any questions so that you too become experts on your investment in RCS, and can achieve your desired results.