November 25, 2024
RCS for business: What is your ROI?
When companies look at new investments in their communication, one question is at the top of the priority list: What is the ROI? After all, no one wants to invest in something that takes more than it gives. So now that RCS is in the news, we want to give you an overview of what you can expect if you invest in RCS for your business.
RCS (Rich Communication Services) is a hotter topic than ever - and that's thanks to Apple. The tech giant has announcedlat that they are starting to open up RCS in their devices. This has led to companies around the world have started to review how they communicate with their customers, now that they will be able to send richer messages to both Android and iPhone users.
What exactly is RCS? Click here to learn everything you need to know.
But there is no point in trying something new if it does not produce results. And there we have the question on everyone's lips; What results can you expect from implementing RCS in your communication processes? Let's dive deeper into the question and see where and how you can get high ROI with RCS messaging.
3 areas where RCS delivers positive ROI
Implementing RCS provides returns in many more ways than traditional SMS and other communication channels can offer. The ultimate ROI of RCS is the result of several factors, including increased customer engagement, smoother interactions and cost savings thanks to automation. Let's break it down a bit more concretely.
- Increase customer engagement and boost conversion rates: RCS messages are designed to be interactive and visually appealing. With features like quick and easy reply buttons, embedded videos, and real-time tracking, RCS captures customers' attention in a way that simple SMS text cannot. This way, businesses can count on higher engagement and conversion rates. So depending on what you offer, you can expect higher sales, more booked appointments and fewer missed appointments.
- Save time and money with automation: Everyone is talking about automation in 2024, and of course RCS can help on that front too. Imagine automating appointment reminders, delivery updates or payment reminders, and removing the need for manual handling. For companies, this quickly reduces costs for e.g. customer support, and thus they can use their staff more efficiently.
- Manage all communications without third-party tools: With RCS, businesses don't have to rely on external platforms and apps to manage their customer communications. Everything can be handled directly in the customer's messaging app, eliminating license and integration costs, for example. It also provides a much better user experience, as the customer doesn't have to switch between different apps to find information or communicate. And a happy customer tends to come back!
Long-term benefits and development potential
At Generic, we expect RCS to become the new standard for companies, so it is important to jump on the RCS train as early as possible. In the future, we can definitely count on new opportunities to improve your ROI, for example with AI-based chatbots that are getting better and better, or smart AI analyzes. Don't wait to start using RCS, make it your new standard early to get started and see results, and stay ahead of the competition.
How Generic can help
We at Generic are happy to help you answer your questions, or simply get started with RCS in your customer communication. We do a thorough needs analysis so that you get a solution that suits your needs. Then we set everything up technically, and are available around the clock (we do not sleep) to answer any questions so that you too become experts in your investment in RCS, and can achieve your desired results.